The Brand - The Secret™
Le Secret™ embodies the perfect alliance between French cosmetic expertise and American technological innovation. Our mission: to offer exceptional personalized anti-aging care to each of our clients, revolutionizing the beauty industry one skin at a time.
2015: French Origins
Le Secret™ was born in a small Parisian laboratory , the fruit of the passion and expertise of Aurélie B. and Pierre L., two former executives in the luxury cosmetics industry. Frustrated by the generic formulas that dominated the market, they had a bold vision: to create truly personalized anti-aging care for each individual.
An idea born on a napkin
Anecdote: The idea for Le Secret™ was born during a dinner with friends. Aurélie, exasperated by the feedback from her VIP customers who could never find the perfect product, scribbled the first draft of our personalization algorithm on a napkin . This napkin, framed, now adorns the wall of our head office!
2017: The Personalization Revolution
After two years of intensive research and hundreds of trials, our team finally developed our revolutionary customization technology. This innovation allowed us to create unique formulas tailored to the specific needs of each client, marking a turning point in the beauty industry. Lacking the budget, we have made various luxury brands benefit from it.
2019: International Expansion
The dazzling success of our concept, first proposed to major French brands, quickly attracted international attention. Aware of the global potential of our concept, we made the bold decision to cross the Atlantic. Our expansion to the United States allowed us to combine our French know-how with the American spirit of innovation, finally creating our own brand of personalized care.
The French magic that seduces Silicon Valley
Anecdote: During our first presentation to American investors, we demonstrated live the customization of our serum . This demonstration impressed the audience so much that a famous Silicon Valley entrepreneur immediately offered to finance our expansion.
His only comment: “It’s French magic in a bottle!”
2021: Innovation Made in USA
Today, our headquarters is based in the peaceful state of Wyoming , one of the most unspoiled states in the USA: a choice that reflects our commitment to sustainable innovation and our desire to stay connected to nature . This location allows us to combine the excellence of French cosmetology with the latest American technological advances, particularly in artificial intelligence and data analysis .
Our Expertise: The Art of Personalization
French expertise in cosmetology
At Le Secret™, we pride ourselves on our "Made in France" expertise in personalized cosmetology. Our products were initially developed in the most prestigious laboratories in Paris , benefiting from decades of research and innovation in the field of beauty.
Under the leadership of our laboratory manager, Dr. Laurent, our team of researchers works tirelessly to perfect our formulas. Dr. Laurent, with his 25 years of experience in formulating anti-aging skincare , embodies our commitment to scientific excellence.
The Art of Personalization by Le Secret™
"At Le Secret™ , we don't just follow trends, we create them. Our approach to customization goes beyond simply adapting existing formulas. We truly create a unique formula for each client , taking into account factors such as their skin type, lifestyle, environment and even diet. It's this attention to detail that makes the difference."
- Dr. Laurent , Director of Research and Development
Today, to meet growing demand, our production is expanding across Europe. We collaborate with state-of-the-art factories in Latvia, Germany and Switzerland , each specializing in a specific aspect of our customization process. This approach allows us to ensure the highest quality for each individual formula, while maintaining our ability to innovate quickly.
Every day, thousands of satisfied customers in France and all over Europe trust our tailor-made products to reveal their unique beauty. Each bottle of Secret™ tells a personal story, that of skin that regains its youth and radiance.
Our Commitment: Beyond Beauty
Tested and approved, even at customs!
Anecdote : During a trip to Shenzhen , China, Aurélie B. , our CEO, had a rather surprising encounter with customs agents.
Her bag, filled with bottles of serum personalized with customers' names written in Chinese , aroused the curiosity of customs officers.
After a demonstration and some explanations, everything was back to normal. Aurélie found this situation both amusing and revealing: our serums are so unique that they attract attention everywhere , even thousands of kilometers from home!
At Le Secret™, we don’t just sell beauty products. We offer each of our customers the key to unlocking their unique beauty, through truly personalized care. Our story is one of passion for innovation and an unwavering commitment to excellence, a story we continue to write every day with our customers.
