The Brand

2015: French Origins

Le Secret™ was born in a small Parisian lab — the result of the shared passion and expertise of Aurélie B. and Pierre L., two former executives from the luxury cosmetics industry.

Frustrated by the generic formulas dominating the market, they envisioned something radically different: truly personalized anti-aging skincare, tailored to each individual.

An Idea Sketched on a Napkin

Fun Fact:

The idea for Le Secret™ was born during a dinner with friends. Frustrated by her VIP clients' constant struggle to find the perfect product, Aurélie pulled out a napkin and sketched the first draft of what would become our personalization algorithm.

That very napkin — now framed — hangs proudly on the wall of our headquarters today.

2017: The Personalization Breakthrough

After two years of intensive research and hundreds of trials, our team finally developed our breakthrough personalization technology. This innovation allowed us to create truly unique formulas tailored to the specific needs of each individual — a turning point in the beauty industry. Lacking the budget to launch our own brand at the time, we quietly offered this technology to several leading luxury skincare houses.

2019: International Expansion

The rapid success of our concept — initially offered to leading French beauty houses — quickly drew international attention. Recognizing its global potential, we made the bold decision to cross the Atlantic. Our expansion into the United States marked the beginning of a new chapter: blending French skincare expertise with American innovation, we finally launched our own personalized skincare brand.

The French Touch That Won Over Silicon Valley

Fun Fact:

During our very first pitch to American investors, we demonstrated our real-time serum personalization live on stage.

The audience was so impressed that a well-known Silicon Valley entrepreneur immediately offered to fund our expansion.

His only comment?

"This is French magic in a bottle."

2021: Innovation, Made in the USA

Today, our headquarters is proudly based in the peaceful state of Wyoming — one of the most preserved natural environments in the U.S.

This location reflects our commitment to sustainable innovation and our desire to stay closely connected to nature.

From here, we combine the excellence of French cosmetic science with the latest American advancements in artificial intelligence and data analysis — making skincare smarter, cleaner, and more personal than ever.

French Expertise in Cosmetic Science

At Le Secret™, we take pride in our French heritage and deep expertise in personalized cosmetic science.

Our products were originally developed in some of Paris’s most prestigious laboratories, benefiting from decades of research and innovation in the field of beauty.

Under the leadership of our Head of Lab, Dr. Laurent, our team of researchers works tirelessly to perfect each formula. With over 25 years of experience in anti-aging skincare formulation, Dr. Laurent embodies our unwavering commitment to scientific excellence.

The Art of Personalization, by Le Secret™

"At Le Secret™, we don’t just follow trends — we set them.

Our approach to personalization goes far beyond tweaking existing formulas. We craft a truly unique formula for every individual, taking into account factors like their skin type, lifestyle, environment, and even nutrition.

It’s this attention to detail that makes all the difference."

— Dr. Laurent, Director of Research & Development

Today, to meet growing demand, our production spans across Europe.

We collaborate with cutting-edge facilities in USA, Latvia, Germany, and Switzerland, each one specializing in a specific part of our personalization process.

This decentralized approach allows us to maintain the highest level of quality for every individual formula — while preserving the agility to keep innovating at speed.

Every day, thousands of satisfied customers in France and across Europe trust our tailored skincare to reveal their unique beauty.

Each bottle of Le Secret™ tells a personal story — the story of skin rediscovering its glow and youth.

Uncompromising Quality

Every ingredient is carefully selected for its purity and proven effectiveness, and tested according to the strictest quality standards. We prioritize high-performance actives, often sourced directly from trusted local producers in France and across Europe, to ensure an optimal skincare experience — every single time.

Ongoing Innovation

Our R&D team — made up of experts in cosmetic science, dermatology, and artificial intelligence — continuously enhances both our formulas and our personalization technology. We invest over 20% of our annual revenue into research and development — well above the industry average — because we believe true innovation should never stand still.

Customer Satisfaction

We see each client as a true partner in their skincare journey. Our knowledgeable and responsive customer care team is here to answer your questions and adjust your formulas to match your evolving needs. Your satisfaction is our priority — and we’re committed to delivering a truly personalized experience, every step of the way.

Sustainability

We minimize our environmental impact at every stage of production. From recycled glass bottles to biodegradable packaging, every detail reflects our commitment to eco-conscious practices. We continuously strive to reduce our ecological footprint — while delivering high-quality skincare that respects both your skin and the planet.

Tested & Approved — Even by Customs!

Fun Fact:

During a trip to Shenzhen, China, our CEO Aurélie B. had an unexpected encounter at customs.

Her bag, filled with personalized serum bottles labeled with clients’ names in Chinese, caught the attention of border agents. After a quick explanation (and a mini product demo), everything was cleared — but the moment stuck with her.

For Aurélie, it was both amusing and eye-opening:

our serums are so unique, they turn heads — even thousands of miles from home.

Join the personalized beauty revolution. Discover Le Secret™ — your unique beauty secret.

At Le Secret™, we don’t just sell beauty products.

We offer each of our clients the key to unlocking their unique beauty — through truly personalized skincare.

Our story is one of passion for innovation and an unwavering commitment to excellence — a story we continue to write every day, together with our customers.